A video stream of people within a venue like a movie theater is received. The people within the video stream are analyzed. Based on analysis of the people within the video stream, virtual content is overlaid onto the video stream. The video stream, with the virtual content overlaid thereon, is then displayed onto a screen within the venue. As such, the virtual content and one or more of the people within the venue can appear to be interacting with one another as if the virtual content were real and present within the venue.
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