SYSTEMS AND METHODS TO PROCESS REFERRALS BETWEEN OFFER CAMPAIGNS

摘要

In one aspect, a computing apparatus is configured with a mechanism to automate and regulate referrals across multiple programs, such as offer campaigns, loyalty programs, coupon programs, etc. The specification of a first program is configured with the identification of referral opportunities that correspond to activities of users in the first program. A set of selection criteria can be used to select a subset of users engaging in the respective activities. The subset of users is provided with the offer from the second program. If a user accepts the offer, the data about the user in the first program is used to automate the enrollment of the user in the second program. The second program may be configured with referral configuration parameters to match with the referral opportunities provided by other programs, if the second program is also hosted on the computing apparatus.