A balanced web analytics scorecard comprises perspectives, objectives and measures based on web analytics. The balanced web analytics scorecard comprises at least one perspective relating to web-based activities of an organization, such as a traffic generation perspective, a visitor engagement perspective, a growth and innovation perspective or an e-commerce perspective. The web analytics are based on user interactions with a website. Scores for web analytic-based measures are calculated based on the web analytics, and scores for objectives associated with web analytic-based measures are based on measure scores. Updated balanced web analytics scorecards can be stored on computer-readable media or presented at a display of a computing device.
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