Apparatuses and Methods for Assessing User Interest Scores as Altered by Friends Influence

摘要

Methods and apparatuses for assessing user interest scores of users of a mobile network are provided. A method includes for each of a plurality of users (A) determining initial interest scores corresponding to user's interests and interest scores of friends of the user for the user's interests, based on browsing information, and (B) assessing user's interest scores based on the initial interest scores, the interest scores of the friends and friends' influence. The method further includes outputting a list including a subset of the users selected based on the user's interest scores.