NETWORK DATA MINING TO DETERMINE USER INTEREST

摘要

Mining information from network data traffic to determine interests of online network users is provided herein. A data packet received at a network interface device can be accessed and inspected at line rate speeds. Source or addressing information in the data packet can be extracted to identify an initiating and/or receiving device. The packet can be inspected to identify occurrences of keywords or data features related with one or more subject matters. A vector can be defined for a network device that indicates a relative rank of interest in various subject matters. Furthermore, statistical analysis can be implemented on data stored in one or more interest vectors to determine information pertinent to network user interests. The information can facilitate providing value-added products or services to network users.