INTERACTIVE TELEVISION SHOPPING VIA A PAYMENT PROVIDER

摘要

A television viewer can shop for items related to a particular television program through use of a payment provider. The viewer can request that a search be performed for program-related items. The results of the search are then displayed to the viewer on the television screen. The viewer can then select items to be purchased and place them into a virtual shopping cart on the television screen. Payment for the items is then processed by the payment provider.