CENTRALIZED AND AGGREGATED TRACKING IN ONLINE ADVERTISING PERFORMANCE PREDICTION

摘要

The present invention provided techniques that may be used, for example, in online advertising. Techniques are provided that include centralized and aggregated advertisement performance data tracking, which can be used in advertisement selection. Advertisement performance data may be obtained by a central server, such as from many advertisement servers. The central server may aggregate the performance data, and may generate a performance snapshot spanning many advertisements. The snapshot may be used in generating a performance prediction model, which may in turn be used in advertisement selection, or monitoring or tracking associated with advertising. Elements or actions, such as obtaining of performance data, aggregation, generation of the snapshot, and generation of the model, may include frequent or real time updating of such elements or actions.