APPARATUSES, METHODS AND SYSTEMS FOR AFFILIATING USERS OF AN INFORMATION ACQUISITION SYSTEM

摘要

A system and method for supplementing a profile. Content identifying information from a first user of a first mobile device is received at a server. The content identifying information identifies content that was served to a second user of a second mobile device, but not a first mobile device. The first and second users are registered with the server and the first user is associated with a first user profile stored on the server. The first user profile is evaluated against the content identified by the content identifying information. Profile elements are identified that, if added to the first user profile, would cause the content to be delivered to the first user. The first user profile is supplemented with the identified profile elements.