METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME

摘要

The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, a database of historical online advertisement auctions is established; historical online advertisement auctions from the database of historical online advertisement auctions that are associated with a feature are clustered to form a cluster; a reserve price associated with the cluster of historical online advertisement auctions is calculated to generate a desired revenue; and the reserve price is stored as a suggested reserve price for the opportunity to realize the online advertisement that is associated with the feature.