Mediating customer-driven exchange of access to personal data for personalized merchant offers

摘要

A purchase objective is received from a customer. A merchant is notified of the purchase objective. One or more queries for personal information associated with the customer are received from the merchant. Ones of the received queries that are associated with the purchase objective are validated. For each of the validated queries, information matching the query is retrieved from personal data relating to the customer subject to data access restrictions specified by a privacy policy established by the customer, and the retrieved information is transmitted to the merchant. An offer that satisfies the purchase objective is received from the merchant. The offer is presented to the customer.