System and method for measuring and reporting user reactions to advertisements on a web page

摘要

In one embodiment, a system comprises a first element viewable on a web page on or near an advertisement and soliciting user reactions concerning the advertisement; and a second element displayed in response to selection of the first element, soliciting one or more user reactions concerning the advertisement, and displaying the advertisement or a substantial duplicate thereof. In one embodiment, a method comprises collecting user reactions concerning an advertisement on a web page and presenting a report of the reactions comprising a bar graph with each bar representing a characteristic of the advertisement. In one embodiment, a method comprises collecting user reactions concerning advertisements included on web pages and presenting a report of the reactions comprising a graph including multiple icons, each representing an advertisement; an axis corresponding to a quantity of reactions; and an axis corresponding to ratings associated with the reactions for characteristics of the advertisements.