The present invention provides bit rate control techniques for a hybrid block based motion compensated predictive video encoder (e.g., H.264, as well as other video coding algorithms and standards). The techniques aim to reduce the picture-to-picture bit rate fluctuations within a prediction structure or over a short time interval that can lead to undesirable additional delay on links without over-provisioned capacity. In one embodiment of the present invention, the end to end delay is estimated. The end to end delay is used to determine limits on the modulation of the target coded picture size, with the goal of trading an acceptable amount of additional delay for a better coding efficiency.
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