Test data analysis engine for state-based website tools

摘要

A method of analyzing website nurturing data while compensating for test visitor profiles may include tracking interactions between visitors and the website including test visitors, and computing a score for each of the visitors based on the interactions. The method may also include storing the score for each of the visitors in visitor profiles, where test visitor profiles correspond to the test visitors. The method may additionally include assigning a discrete profile state to each of the plurality of visitor profiles from a hierarchy of profile states based at least in part on the corresponding score, and storing a test indicator in each of the test visitor profiles. The method may further include computing reporting data based on the plurality of visitor profiles, where the one or more test visitor profiles are excluded at least in part from the reporting data.