A back-loading display hook for the dispensing of products having limitedshelf life, where the products are supplied in containers having enlarged topsandnarrower necks.Spaced apart support rods, extend forwardly, spaced toaccommodate the necks, while suspending the products by their tops. The innerends of the product rods are spaced apart a greater distance, sufficient toreceivethe enlarged tops of the products and form a loading position,. The productsareloaded by moving the tops upward in the loading position, and then slidingthemforward onto the narrower portions of the support rods. A stop element isassociatedwith the load position, and is displaceable to allow upward loading of theproductsonto the support rods, while preventing rearward movement of products backintothe load position. Optionally, the display hook may be disposed horizontally,orinclined to cause the products to advance forward by gravity.
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