AUCTION PLATFORM WHERE FREE BIDDING RIGHTS ARE PROVIDED AS INCENTIVE FOR PARTICIPATING IN BRAND INTERACTIONS

摘要

The embodiments herein relate to internet auctions and internet advertisements and, more particularly, to offering free bidding platform to users based on their performance in interactive internet based advertisements associated with the platform. In this system, the end user is exposed to brand games, which are interactive brand promotions, which require the end users to use their knowledge of the brand and/or its products to be completed successfully. The brand games could be displayed as web based advertisements or could be displayed as associated fol low-up interactions along with other brand promotional messages. If the user completes the brand game, he may get access to the bidding platform for free of cost or for a lesser price. Further the user can bid for the selected product and can win the selected product if he wins the auction based on pre-set and pre-disclosed criteria.