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OPTIMIZING MARKET RESEARCH BASED ON MOBILE RESPONDENT BEHAVIOR
OPTIMIZING MARKET RESEARCH BASED ON MOBILE RESPONDENT BEHAVIOR
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机译:基于移动响应行为的市场优化研究
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摘要
Systems and method for conducting meaningful market research on respondents using mobile devices. Data relating to mobile respondent behavior is leveraged to initiate more effective market research applications such as surveys. Using a mobile respondent's behavior, a market research enterprise initiates market research specifically related to that behavior. The market research applications may be transmitted to a mobile respondent using a number of different mechanisms such as push messages, text messages, SRS messages, emails, etc. Also, mobile respondents may download and install an application that allows them to quickly access the market research applications and transmit the market research data.
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