Disclosed are a method for transmitting a coloring ring back tone service and a coloring ring back tone service server. The method comprises: when a coloring ring back tone is played during a call between a first user equipment (UE) and a second UE, a coloring ring back tone service server obtaining a photo or a photo address from the first UE; and the coloring ring back tone service server transmitting the photo or the photo address to the second UE. The embodiments of the present invention solve the problem in the prior art that the coloring ring back tone service lacks variety, and that a coloring ring back tone service system can only provide audio files for a called party, leading to low system performance; hence, the coloring ring back tone service is diversified, the system performance is improved, and the user experience is improved.
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