Disclosed is a system for organizing a web activity including a parsing module for receiving the web activity, a concept indexing module for indexing the web activity according to a plurality of concepts in a concept index, a web event creation module for generating a plurality of web events from the web activity, a web activity indexing module for indexing the web activity according to the plurality of web events in a web event index, a ticker management module for generating a plurality of tickers each respectively associated with at least one of the plurality of concepts, and a database for storing the concept index, the web event index, and the plurality of tickers.
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