Provided is an RFID tag for a flexible material product and directly attachable to the flexible material product, examples of which include various fabric products such as clothes and laundry-related products, soft synthetic resin material products, and leather products, resistant to a stress such as bending or twisting in cleaning, having an RFID antenna insusceptible to disconnection, and extremely close to the flexible material and exceptionally durable, as well as an RFID antenna of the RFID tag for a flexible material product, and an RFID antenna continuous body for the RFID tag for a flexible material product. The focus is placed on that a tag base 12 itself is made of a flexible material such as a fabric material or the like, and that an antenna itself is configured by a conductive thread 14. The RFID tag for a flexible material product includes the tag base 12 attachable to a flexible material product; and an RFID inlay 15 capable of performing wireless data communication. The tag base 12 is configured by a flexible material, and an RFID antenna 11A includes a base antenna portion 13 configured by integrating the conductive thread 14 into the tag base 12.
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