首页>
外国专利>
IDENTIFYING AND TRACKING USER ACTIVITY WHEN USING NETWORKED DEVICES BASED ON ASSOCIATIONS BETWEEN IDENTIFIERS FOR PHYSICAL DEVICES OR SOFTWARE APPLICATIONS
IDENTIFYING AND TRACKING USER ACTIVITY WHEN USING NETWORKED DEVICES BASED ON ASSOCIATIONS BETWEEN IDENTIFIERS FOR PHYSICAL DEVICES OR SOFTWARE APPLICATIONS
展开▼
机译:使用基于物理设备或软件应用程序标识符之间的关联的网络设备时,对用户活动进行识别和跟踪
展开▼
页面导航
摘要
著录项
相似文献
摘要
Device identifiers for devices, such as computing devices, software, and applications, etc., are analyzed to determine whether the device identifiers are associated with each other (e.g., are connected to each other) and how strongly the device identifiers are associated with each other. A stronger connection between two device identifiers may indicate that the device identifiers are connected to the same user, same computing device, or same household. Connections between device identifiers are identified and/or weighted if the device identifiers are associated with the same network or if the device identifiers use the same login information to access content. The identifiers and their connections may form a device graph. Content is targeted to the clients based on the device graph. The device graph may also be used to perform targeting and orchestration of advertising, attribution reporting, analytics, and content optimization across devices in the device graph.
展开▼