A method and a system for distributing content are provided. In the method, an input regarding an advertising keyword is received from a user. The advertising keyword is associated with one or more advertisements. Related keywords are identified from among candidate keywords based on a determined relationship of the related keywords to the advertising keyword received from the user. Reference information associated with each of the related keywords is identified. The related keywords and the reference information associated with the related keywords to the user are automatically provided. A selection of at least one of the related keywords is received from the user. The at least one selected related keywords are associated with the one or more advertisements for distribution.
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