IPTV SEEING BEHAVIOR GATHERING, AND INDIVIDUAL CONTAINMENT SERVICE OFFER SYSTEM AND IPTV SUBSCRIBER TERMINAL USING THEREOF OF

摘要

An IPTV viewing type collecting, an individual customized service providing system through the same, and an IPTV subscriber terminal are provided to execute an audience rating survey in a headend system by using messaging information. An individual order style service providing system analyzes a viewing type according to watching TV from an IPTV subscriber terminal(200b) and provides a viewer with the processed individual order style service information according to the audition attitude. An EPG information storage unit(115) stores additional service information and program information provided from contents provider. A collection storage(111) obtains the audition attitude category information based on the watching attitude messaging information with reference to EPG information storage unit.