PROBLEM TO BE SOLVED: To efficiently and quantitatively analyze an effect exerted to peripheral merchandise by each planning of a bargain sale price setting in retail trade.;SOLUTION: A server 101 of a planning effect analysis system 100 includes an arithmetic unit 202 for executing processing of: accepting, as the information of low price sales planning, identification information of the planning, identification information and hierarchy information of object merchandise and information of an execution period of the planning from another terminal 104, and storing each accepted information as planning information in a storage device 204; accepting an analysis request from the other terminal 104 following the execution of the planning, and acquiring the planning information of the corresponding planning from the storage device 204, and acquiring each information of the number of customers in a predetermined organization and the sales result of each merchandise in the pertinent period from the storage device 204 on the basis of the information of the execution period of the planning; tabulating each information of the sales result and the number of customers in the pertinent period concerning the other merchandise belonging to the same merchandise hierarchy as the object merchandise and the object merchandise of the planning; and calculating a purchase exponent value in the pertinent period on the basis of the tabulation result, and displaying it at the other terminal 104.;COPYRIGHT: (C)2015,JPO&INPIT
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