PROBLEM TO BE SOLVED: To eliminate the need to prepare an independent photographing system for photographing a marker image and to make an arbitrary object available as a marker.SOLUTION: A three-dimensional shape data generation device 111 generates a three-dimensional shape model of a first object on the basis of three-dimensional information acquired from an image captured by an imaging device 113 in a state where the first object is arranged in a studio device 10 and a first pattern image is projected, and texture information acquired from an image captured in a state where a second pattern image is projected. A second object is arranged in the studio device 10, and a feature quantity of the second object is extracted from an image captured in a state where the second pattern image is projected, and spatial position relation information between the first object and the second object is calculated on the basis of a coordinate system of the studio device 10. An augmented reality presentation device 12 displays the three-dimensional shape model on the basis of spatial position relation information corresponding to the feature quantity of the second object, which is recognized from a captured image of an imaging device 122.
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