Embodiments of the present disclosure may provide a loyalty card with a unique identification code embodied in, for example, a barcode. When swiped or scanned at a point-of-sale location, embodiments may search a database of pricing information to determine a lowest price for a particular item to be purchased. The database of pricing information may include the pricing information for the particular item as aggregated from a plurality of stores. The plurality of stores may be a merchant-members of an exclusive network associated with the loyalty card. In turn, once the lowest in-network price is determined, the platform may enable a charge to be applied to the customer for the lowest price from any of the stores in the network. In yet further embodiments, coupons, discounts, and/or other special offers may be further applied to the price.
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