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TESTING A MARKETING STRATEGY OFFLINE USING AN APPROXIMATE SIMULATOR
TESTING A MARKETING STRATEGY OFFLINE USING AN APPROXIMATE SIMULATOR
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机译:使用近似仿真器离线测试营销策略
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摘要
In various example embodiments, a system and method for testing marketing strategies and approximate simulators offline for lifetime value marketing. In example embodiments, real world data, simulated data, and one or more policies that resulted in the simulated data are obtained. Errors between the real world data and the simulated data are determined. Using the determined errors, bounds are determined. Simulators are ranked based on the determined bounds, whereby a lower bound indicates a first simulator providing simulated data closer to the real world data then a second simulator having a higher bound.
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