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SYSTEMS AND METHODS FOR DELIVERING MEDIA CONTENT WITH ADVERTISEMENTS BASED ON PLAYLIST CONTEXT AND ADVERTISEMENT CAMPAIGNS
SYSTEMS AND METHODS FOR DELIVERING MEDIA CONTENT WITH ADVERTISEMENTS BASED ON PLAYLIST CONTEXT AND ADVERTISEMENT CAMPAIGNS
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机译:基于播放列表上下文和广告活动来分发带有广告的媒体内容的系统和方法
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摘要
Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.
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