A system and method for data mesh-based zero effort shopping is provided. In example embodiments, attribute data associated with a user is received from a plurality of attribute sources. Demand indications are extracted from the attribute data. The demand indications may be indicative of anticipatory demand by the user for a particular item. An item is identified from the attribute data based on the extracted demand indications. User characteristics pertaining to the user are inferred from the attribute data. A purchase associated with the identified item is facilitated based, at least in part, on the user characteristics.
展开▼
