Systems and methods enable creation of assets redeemable for products and services for businesses. Business credits are assigned to users and applied toward transactions. Business credits from different businesses may be pooled and applied toward a single transaction. Rules for business credits may limit amounts that may be added to a pool. A users assets are ranked to determine those that are preferred to hold. Those assets that are available to fund a transaction and that are less preferable to hold are used first. Also disclosed is a system whereby brand-specific credits may be assigned to a user. A brand-specific credit may be selected and, in-response, branded products for which the credit may be redeemed are displayed. Upon selection of a product, an optical code is transmitted to a user device, which can be scanned to fund purchase of the selected product.
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