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METHODS AND SYSTEMS FOR IMPROVED ANALYSIS OF MASS COMMUNICATION CAMPAIGNS
METHODS AND SYSTEMS FOR IMPROVED ANALYSIS OF MASS COMMUNICATION CAMPAIGNS
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机译:改进质量通信活动的方法和系统
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摘要
Systems, methods, and devices for providing improved data analysis of mass communication campaigns, such as e-mail campaigns. Various embodiments include receiving interaction data for multiple contact points over one or more mass communication campaigns, associating the interaction data for multiple contact points with each of a plurality of recipients of the one or more mass communication campaigns, for each recipient, generating at least one parameter based on the interaction data associated with the recipient over multiple contact points, and providing the at least one parameter to an originator of the mass communication campaign.
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