CUSTOMER CENTRIC SYSTEM FOR PREDICTING THE DEMAND FOR LOAN REFINANCING PRODUCTS

摘要

Disclosed is a customer centric system for predicting the demand for loan refinancing products. The system typically includes a customer profile database storing a plurality of customer profiles reflecting a plurality of hypothetical shopping customers, a loan refinancing product profile database storing a plurality of competing loan refinancing product profiles reflecting a plurality of hypothetical competing loan refinancing products, and a prediction rules module storing a plurality of rules for determining how each hypothetical shopping customer makes a loan refinancing decision. The system also typically includes a prediction module configured for predicting the demand volume of shopping customers for a loan refinancing product during a predetermined period of time by simulating the loan refinancing decision of each hypothetical shopping customer and predicting the demand volume of non-shopping customers for the loan refinancing product during the predetermined period of time.