Commerce System and Method of Controlling the Commerce System Using One-to-One Offers and Profit Sharing

摘要

A commerce system has retailers offering products for sale to consumers. A consideration set including a plurality of products is provided. An interface is provided to submit a profit share corresponding to each of the products. The products are evaluated to determine a discount for each of the products. A first product is selected from the products including a largest profit share. The commerce system is controlled by distributing the largest profit share, an incremental profit corresponding to the first product, and a shopping list including the first product. A value of each of the products is determined to identify a maximum value. The discount is determined for each of the products to increase the value of each of the products to the maximum value. The set of products is accessed to provide a price per use for each of the products.