Providing relevant product reviews to the user to aid in purchasing decision

摘要

A method, system and computer program product for providing relevant product reviews to a user. A user's session on a website is monitored to gather information related to reviewing and writing product reviews as well as to buying and browsing habits. The actions performed by the user in connection with the monitored user session are populated in a database. Once populating the database is completed, the personality report of the user, which includes personality traits, is generated using the populated database. Also, a list of reviewers that are favored by the user is generated. By using the personality traits of the user to match reviews of interest as well as providing reviews from those reviewers favored by the user, the user can have more confidence in the usefulness or relevance of these reviews.