SYSTEMS AND METHODS OF ENABLING SUCCESSIVE OFFERS FOR THE SALE OF A DIGITAL ASSET OF A DIGITAL SERVICE

摘要

A system comprises a communications engine configured to receive context information of a user of a digital service, the context information identifying a possible interest of the user in a digital asset of the digital service; a rules engine configured to obtain offer rules associated with the context information; an economic data engine configured to obtain economic data associated with the offer rules; and an offer engine configured to first determine based on the offer rules whether to present a first offer for the digital asset; if the offer engine determines to present the first offer, generate the first offer for the digital asset; if the first offer is refused, second determine based on the offer rules whether to present a successive offer for the digital asset; and if the offer engine determines to present the successive offer, generate the successive offer based on the economic data, the successive offer being designed to be more attractive to the user than the first offer.