Method, apparatus and system for intercutting advertisement

摘要

A method of intercutting advertisement disclosed comprises: receiving a playing request message carrying user information and media information from a user terminal; determining whether advertisement needs to be intercut for the user based on the user information and the media information; when it is determined that advertisement needs to be intercut for the user, making a pause in playing a stream media corresponding to the playing request message, obtaining an advertisement stream corresponding to the user information and the media information, and delivering the advertisement stream to the user to play; when it is detected that play of the advertisement stream is finished, sending the playing request message to a stream media server, and forwarding to the user terminal the stream media obtained from the stream media server, corresponding to the playing request message.