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METHODS, SYSTEMS, AND MEDIA FOR APPLYING SCORES AND RATINGS TO WEB PAGES,WEB SITES, AND CONTENT FOR SAFE AND EFFECTIVE ONLINE ADVERTISING
METHODS, SYSTEMS, AND MEDIA FOR APPLYING SCORES AND RATINGS TO WEB PAGES,WEB SITES, AND CONTENT FOR SAFE AND EFFECTIVE ONLINE ADVERTISING
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机译:在网页,网站和内容中应用评分和评级的方法,系统和媒体,以确保安全和有效的在线广告
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摘要
Systems, methods, and media for rating websites for safe advertising are provided. In accordance with some embodiments of the disclosed subject matter, the method comprises: extracting one or more features from a piece of web content; applying a plurality of statistical models to the extracted features to generate a plurality of ordinomial estimates, wherein each ordinomial estimate represents a probability that the web content is a member of one of a plurality of severity groups; determining a posterior ordinomial estimate for the web content by combining the plurality of ordinomial estimates; generating a risk rating that encodes severity and confidence based on the determined posterior ordinomial estimate, wherein the risk rating identifies whether the web content is likely to contain objectionable content of a given category; and providing the risk rating for determining whether an advertisement should be associated with the web content.
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