Method and web content management system for A/B testing or multivariate testing of websites on computers being connected to a web content management system

摘要

A method and a system for A/B testing of a website on a computer being connected to a web content management system, wherein the method includes receiving, at the web content management system from a requesting computer, a webpage data request directed to a webpage of a website for which at least two website variants including a first website variant and a second website variant are defined, and selecting one website variant of the at least two website variants of the website. If the second website variant is selected, the method further includes creating, at the web content management system, first markup language representation data of the webpage, second markup language representation data of the webpage, and webpage difference data.