A system of proposing a creative keyword and a method thereof are provided, in which the system includes a search server which receives the request for search from a user terminal, analyzes in a real-time basis energy consumption of coordinate regions according to a plurality of information searched by an extracted user's keyword, and modifies association among the searched words by increasing or decreasing accessibility to associated searched words related to the request for search based on the analysis, wherein the user terminal which requests search by transmitting the user's search keyword to the search server, and receives and displays on a screen the resultant associated words.
展开▼
