Evaluating targeting quality ratings and predicting potential reach of alerts in a mass notification system

摘要

A system and a method are disclosed for predicting potential reach of an alert to a targeted audience, targeted personal delivery devices and targeted non-personal notification delivery devices in an emergency mass notification system. The method includes receiving audience data which defines at least one of a set of users and a set of devices. The method further comprises evaluating a contact, tracking, or real-time targeting quality rating based on the received audience data and a data sources repository. Based on the evaluation, a prediction of the potential reach of the alert is generated and outputted.