Method and system for using messaging services for content distribution control and interaction

摘要

A method for using a message service for communication in a content distribution environment includes soliciting a response from a user where the user is instructed to respond using a message service and an advertised point of contact. In response to a received message, an action associated with the received message is initiated and the location for execution of the initiated action is identified using the point of contact information communicated by the user. In circumstances in which shoppers have text-message enabled cell phones, a shopper can be solicited, in a display presenting content, to text a message to an identified point of contact for additional related content. A play-out system can then play the requested additional content on a display in close proximity to the shopper, where the display is identified using the point of contact information communicated by the user in the message.