Method and apparatus for neuropsychological modeling of human experience and purchasing behavior

摘要

A system for accurately modeling of buyer/purchaser psychology and ranking of content objects within a channel for user initiated browsing and presentation contains a neuropsychological modeling engine a ranking application and a behavior modeler which communicate with each other and a presentation system over communication networks. The neuropsychological modeling engine utilizes metafiles associated with content objects a purchaser/viewer model and a channel model to derive a value representing an individual s mood and a value representing an individual s motivational strength to select a content object. If the value is within an acceptable predetermined range the value is used to determine a ranking for the content object relative to other content objects associated with the channel model. Also disclosed are a system and technique for simultaneously presenting multiple s content object data streams on the user interface in a manner which encourages multidimensional browsing using traditional navigation commands.