'system and method for managing and marketing content for outdoor advertisement platforms'

摘要

Outdoor advertisement is becoming a popular marketing platform in locations with high intensity of tourists or shoppers. User generated content loses its communication path on online platforms avoiding mass marketing. Invention relates to completing the communication path of user generated content for mass marketing. A system comprises a central server and a receiver to receive user generated content. Multimedia content is prepared inclusive of filtered user generated content. Display devices at discrete locations receive the prepared multimedia content for display for mass visibility at locations with high intensity of tourist or shoppers. Evidence of the display is also communicated back to the corresponding user to share with his or her physical, online, or cloud social networks completing the communication path and achieving mass marketing.