TECHNIQUES FOR PROVIDING RETAIL CUSTOMERS A SEAMLESS, INDIVIDUALIZED DISCOVERY AND SHOPPING EXPERIENCE

摘要

The present invention is directed to techniques for providing retail customers a seamless, individualized discovery and shopping experience. With an improved shopper/customer accounting system, along with other technologies such as intelligent fixtures, mobile devices, and product simulations, a shopper's product discovery, purchase, and post-sale experience can be highly integrated and personalized. For example, the shopper's out-of-store (online) and in-store product discovery sessions may be seamlessly linked and analyzed to provide the shopper with customized recommendations and assistance. Other variations and enhancements are disclosed.