SYSTEMS AND METHODS FOR ADMINISTERING MERCHANT REWARDS TO PURCHASERS WHO INCREASE SPENDING AT PARTICIPATING MERCHANTS

摘要

The disclosure relates to, among other things, systems, methods, and computer-readable media for rewarding a purchaser for increasing their purchase volume with at least one participating merchant. Embodiments may comprise offering an incentive for the purchaser to increase their purchase volume with the participating merchant. Embodiments may further comprise obtaining a first set of electronic transactions between the purchaser and the participating merchant. Embodiments may further comprise determining a merchant baseline for the purchaser based on the first set of electronic transactions. Embodiments may further comprise obtaining a second set of electronic transactions between the purchaser and the participating merchant. Embodiments may further comprise comparing the second set of electronic transactions to the merchant baseline. Embodiments may further comprise providing the reward to the purchaser based on the comparison.