BUYER-DRIVEN ONLINE PUSH ADVERTISING PLATFORM FOR E-COMMERCE

摘要

A computer system having a non-transitory computer readible storage medium having computer program logic embodied therein for buyer-driven online push advertising in e-commerce. The computer program logic including a search module ( 2 ) that receives product data relating to products in response to searches for the products by users; a data module (4) that maps the product data to a data store that is accessible by the users and advertisers of the products; a wish list module (3) that generates wish lists of the products that the users indicate they wish to buy if user-defined buying criteria are satisfied; a functions module (5) that pushes offers relating to the products from the advertisers to the users based on matching product inventories of the advertisers to the product data and the wish lists of the users; a user management module (6) that allows the users to manage the wish lists and the pushed offers; an advertiser management module (7) that allows the advertisers to manage the pushed; a monetisation module ( 8 ) that allows the advertisers to buy push offers based on cost- per-push; a sale module (9) that determines if the pushed offers are accepted or rejected by the users; and a reporting module (10) that provides reports relating to the pushed offers to the users and the advertisers.