Decision systems and processes implementing digital personas are presented. A digital persona is a digital representation of an entity in accordance with a specific set of rules, preferences, or priorities with respect to a defined situation or opportunity. A digital persona may interact with a universe, which can be a set of conditions and information that an artificial intelligence engine implementing the digital personas can perceive. The digital personas can learn, via the artificial intelligence engine, from actions of a user, events in the universe, other personas, or a multitude of other factors. In some examples discussed, the artificial intelligence engine may include a persona artificial intelligence engine and an evolutionary artificial intelligence engine.
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