INFORMATION PUSHING SYSTEM OF WIFI TERMINAL AND IMPLEMENTATION METHOD THEREFOR

摘要

Disclosed are an information pushing system of a WiFi terminal and an implementation method therefor. The system comprises a WiFi signal collector, a WiFi signal processing module, a WiFi indoor positioning module, a customer behavior analyzing and data mining module, a user personalization profile database, an advertisement information storage database, an advertisement releasing and matching engine and a WiFi login portal module. The system disclosed in the present invention is suitable for all terminals with a WiFi function, such as mobile phones, PADs and PCs, and different software platforms, such as Android, WP, iOS, Windows, MAC OS and Linux, the WiFi terminals do not need any software modification or upgrade, and the range of application is wide. The possible hobby of a consumer is deduced using data analysis and mining, and real-time and on-site precise marketing is realized for target users, so that on one hand, the user experience in business places is improved, and on the other hand, sellers and factories are helped to improve their commercial values.