A method for diffusion welding a W-Ti alloy target material assembly for film coating, the method comprising: placing powdered raw material of W-Ti alloy target material and corresponding plate blank material to be welded and composited into a hot press mold and then into a hot press sintering furnace; synchronously conducting hot press sintering molding on the target blank and conducting diffusion welding on the target blank and plate blank to obtain a welded composite W-Ti alloy target material assembly; or utilizing the plate blank as a back plate or a transition layer to obtain the W-Ti alloy target material assembly or a composite three-layer structure of W-Ti alloy target material/ transition layer/ back plate. The method realizes synchronization between target blank hot press sintering molding and hot press diffusion welding of target blank and plate blank, with a welding tensile strength of greater than 50 MPa.
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