INCREASING RELIABILITY AND EFFICIENCY OF MATCHING ITEMS BASED ON ITEM LOCATIONS AND GEO-LOCATION SETTINGS

摘要

The present invention extends to methods, systems, and computer program products for increasing the efficiency and reliability of matching items based on item locations and geo-location settings. Items can be matched based on location and geo-location settings as well as a number of other characteristics, such as, for example, individual interests. Using locations and geo-location settings in addition to the other characteristics permits social media sites to more efficiently and reliably match a social media user to activities that are more likely to be relevant to the social media user. Both computer system (e.g., processor and memory) resources and network (e.g., bandwidth) resources are conserved by more efficiently and reliably matching a social media user to relevant activities.