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DEMOGRAPHIC AND MEDIA PREFERENCE PREDICTION USING MEDIA CONTENT DATA ANALYSIS
DEMOGRAPHIC AND MEDIA PREFERENCE PREDICTION USING MEDIA CONTENT DATA ANALYSIS
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机译:利用媒体内容数据分析进行人口统计和媒体偏好预测
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摘要
Methods, systems and computer program products are provided for predicting data. A name or title is obtained from a taste profile. There is an index into a data set based on the name or title, and a set of terms and corresponding term weights associated with the name or title are retrieved. A sparse vector is constructed based on the set of terms and term weights. The sparse vector is input to a training model including target data. The target data includes a subset of test data which has a correspondence to a predetermined target metric of data. A respective binary value and confidence level is output for each term, corresponding to an association between the term and the target metric.
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